Journalist by profession, he founded the monthly cinematographic publication CINEMANÍA in 1995, which had a circulation of more than 60,000. He was its chief editor and critic for 11 years.
Between 1998 and 2007 he was highly involved in Málaga Film Festival and in 2007 he set up TVMÁLAGA, the first Spanish television film festival.
In 2008 he became director of Valladolid International Film Festival (SEMINCI), he leads the festival till now.
He is member of the European Film Academy since 2007 and honorary member of the Spanish Academy of Film Arts and Sciences since 2013.